At GITEX Global 2024, Imad Hanna presented "The Future of Architecture: AI and Beyond" introducing his concept of Dynamic Neural Architecture (DNA). This innovative approach integrates artificial intelligence into architectural design, enabling structures to adapt in real-time to environmental changes and user needs. Hanna also discussed Cognitive Synchronization, emphasizing the importance of aligning human cognitive processes with intelligent systems to create responsive and intuitive spaces. He highlighted the potential of AI to transform traditional architecture into dynamic, user-centric environments, while addressing ethical considerations and the need for a balanced approach that harmonizes technological innovation with human-centric design principles. The talk provided valuable insights into the evolving landscape of architecture, underscoring the importance of embracing AI to enhance functionality, sustainability, and user experience in built environments.